Architects of your digital house
W/Brand work from the ground up. Consider us the architects in the construction of your digital house – we’ll create a secure and stylish platform which has optimal functionality and ergonomics, onto which we can help you to create a digital domain that maximises every opportunity available in your particular niche.
Choosing W/Brand is choosing to make the most of our creative intuition. It’s choosing to maximise your voice in a world full of clamour. It’s choosing to be both seen and heard.
Complete digital solution
We’re a full digital agency, helping businesses working from an online platform to maximise their exposure and heighten their kudos through coherent strategies that carry design right through your message and into your customer’s ear.
We’re talking about consultancy, relevance and brand building, right across your digital channels.
We know it’s not just the writing that makes the content shareable. That’s one of our USPs. We know that there are a plethora of reasons why people read and share – the content has to talk the talk, walk the walk, and, equally importantly – look the part.
How we work
First we look inward – at who you are and what you offer – and then we look out to the digital world and how you can better make your mark on it.
Keyword research and investigation into your niche come first. Then comes site editing, making sure your branding and content are on-message. Then we turn towards campaigns.
We think campaigns are the best way to put your content in front of potential customers, and drive them back to your site, by linking your campaigns to relevant search traffic. We’re talking digital brand building.
Using intuition built on experience, we’ll provide creative solutions to redress your branding – whether you just need a new pair of shoes, or a full wardrobe overhaul.
Consultancy - Research and search development
Optimising your keywords for search engines is not the first step.
The first step to maximising your online presence is truly knowing your offering, and your audience.
We’ll find out what language your customer base is using in Search. We’ll find out what you and your competitors are appearing for in the Search Engine Results Pages. And we’ll identify the opportunities you’re missing to soar up the SERPs.
Online reading is different from sitting down with your favourite book. Online, we don’t read word for word – we scan for the information we want the site to deliver.
That means that words are only one facet of creating readable content.
Content Design means turning old-school writing on its head, tailoring a message that is punchy, readable, and correctly laid-out for the online reader.
We know that content design means creating fascinating articles, which are written with the online reader in mind. We maximise instances for Search Engine Optimisation, as well as designing your content in the most user-friendly, digestible - and ultimately, shareable - way possible.
Pay-per-Click advertising drives targeted customers right to your site – but costs you every time they click. It’s an amazing opportunity to bring people to your party – but we want a specially chosen, VIP guest list. We aren’t sending out open invites.
Our focus on detailed keyword and Search Engine Results Pages research means that we are uniquely positioned to bid on the best keywords for your campaign and get the most relevant potential customers through the door.
We’re here to make sure your target audience is well chosen, maximising your ability to recruit relevant new clientele and making sure every penny of your campaign is well spent.
What makes you open an email? A catchy subject line? Use of capitalisation? Being from a trusted address?
Before a consumer even reads your email, the biggest battle is for their click. Will they click ‘Open’ or resign you to ‘Trash’?
Much like paper post, consumers are getting tired of the slurry of emails arriving in their inbox every morning.
We fight to create the best email marketing content. We’re up to date with the best hints and tricks to get that crucial first click, and our nous for content design means we know how to tap-in to the consumer’s soft spot, and achieve the goal - getting that email opened.
What’s the point in creating amazing copy if no one opens your email in the first place? First we’ll get the email opened – then focus on delivering great copy inside the email too, to keep them coming back for more and clicking open again and again.
Web designers often sit separately from those creating day-to-day brand content, onsite, on the blog or on social media. Here at W/Brand, we think that’s about as much use as a chocolate teapot.
Web designers are there to simplify the user experience, make sure your site is best optimised for both your customers and search engines, and create an aesthetic that summarises your brand and your offering.
We think every campaign you run, every product you launch and every piece of content you create should have this functionality as its backbone – so how could we separate web design from the day-to-day running of your site?
Who are we?
We’re a campaign-led digital design and marketing agency.
More importantly, who are you?
W/Brand masterminds your content design alongside your marketing – because a coherent message is not only delivered through words, but right across your branding – from colour choices to layout to logos.
We use creativity and intuition to put the question ‘who are you?’ to the forefront - and make sure your customers know who you are, too.