Build Your Online Brand Experience And Push Content Managed Websites Further

If we asked, how important is your website to your business, we’re guessing most of you would say, “very.” But have you ever wondered how well your brand shines through on your website, and how well it meets your customer’s needs?

Build Your Online Brand Experience And Push Content Managed Websites Further
Giles Taylor writes for W/Brand Design Blog
Giles Taylor, April 30, 2020

Ultimately, most customers will experience your brand for the first time online. It’s fair to say that the pressure is on to make sure your website and any other channels (think social media and search for starters) say and do what they need to. Customers expect you to “tell your story online” through these channels. And your website is effectively your digital brand hub and home to your brand asset management. It’s no understatement to say that it’s central to the customer experience. 

Making your website organic 

What do we mean by organic exactly? Unless you’ve been on another planet for the past decade, you’ve probably heard the expression, “content is king.” It is. But you still need to have your clear brand identity running throughout anything that exists online.

The best websites work by flexing organically. They grow and adapt to customer and business needs. Life, of course, is dynamic. As is business, and as are people. But at the root of that, customer journeys need to be kept simple yet meaningful. That means intuitive navigation to remove unnecessary clicks, and the right content to start conversations. One example is with dynamic landing pages, which use browsing histories to tailor homepage content to the user.

Where do you start?

This is both the hard and the easy part. Because it’s about either knowing what to do yourself or getting someone knowledgeable to help you. For instance, we build websites that grow with the needs of your business. It’s not an unchangeable website design that stays up for years until you have the time and perhaps the budget for a full overhaul. 

It works by creating feature-rich websites as standard, with customisable, dynamic landing pages. That means for each visitor, you’ll have tailored headlines and content to match their search query. It works as a brand hub for your business, which can also be tapped into for campaigns and advertising. 

Why we use open source content management systems 

We do all this with open-source content management systems (or CMS.) The tech here isn’t new. It’s been around for a couple of decades. You’ll know platforms like WordPress, and maybe Joomla and Drupal. These are built on an open-source PHP content management system. 

What that means to you, is flexible brand asset management, including things like small brochure websites and blogs, to advanced e-commerce systems and brand asset management tools. You could say they’re built for marketing teams.

We call ourselves a Joomla design agency. And that’s because it offers an advanced and robust CMS framework, and an easy-to-use content management system. The result is a dynamic content managed website with simplistic, practical tools like custom forms and drag & drop page builders. All the essentials needed to keep your website fresh and feature-rich.

Here are just some of the standard features you have with a website like this:

  • Drag & drop page builder
  • News and article publishing
  • Case studies
  • Blog with contributors, tags and categories
  • SEO and open graph tools
  • Multipage forms with CRM and marketing automation integration
  • Live chat
  • Downloadable files
  • Gallery/slideshows
  • Events and calendar tools
  • Ad banner positions 
  • Advanced search
  • Members login and registration processing with payments
  • CDN and AWS storage options

More advanced content management components include:

  • Marketing automation integration
  • E-commerce 
  • Brand asset management tools
  • Customer forums

To find out more about our web design services and our Joomla websites, get in touch now.

Giles Taylor writes for W/Brand Design Blog

Giles Taylor

Giles is the founder and creative director for W/Brand. A graphic designer from Reading in Berkshire, UK, he's a dad with two wonderful children who enjoys walking and playing the guitar.  

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