Business Management System Brand Identity

Application brand identity and user-interface design

Business Management System Brand Identity
Giles Taylor writes for W/Brand Design Blog
Giles Taylor, January 11, 2017

Perendie is a unique business management platform automating the automatable aspects of leadership, governance and management. The Business Management System (BMS) enables people to achieve their full potential, by motivating and enabling them to achieve the outcomes they’ve committed to and implements strategy by aligning everyone and everything around the corporate goals. 

We are asked to create a new brand identity and user interface for the business management system. There was a lot to consider but we wanted to make sure the brand was clear. So we built the logotype out of the brand name itself customising the "P" to indicate the strategic alignment the business management system delivers. 

We developed a colour palette built upon a slate grey with acid colours to work as accent colours formed from colours of an industrial brick building but used for a digital brand user interface. 

The business system delivers building blocks for large business so we wanted to echo this in the branding. We really enjoyed working in this space, working with tech startup business owners to deliver a brand design and user-interface (UI) design that resonates with their customers. 

W/Brand is a brand design agency with a digital edge, if your a tech startup we would love to work for you, get in touch on 00 44 (0)3330 233 235 or This email address is being protected from spambots. You need JavaScript enabled to view it.

perendie logo tile

Perendie Business Management System identity design

Perendie Business Management System identity design

Responsive UI design

Responsive UI design

Business Stationery Design

Perendie stationery design

Giles Taylor writes for W/Brand Design Blog

Giles Taylor

Giles is the founder and creative director for W/Brand. A graphic designer from Reading in Berkshire, UK, he's a dad with two wonderful children who enjoys walking and playing the guitar.  

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