How can a marketing agency help your business grow

The impact of Covid-19, and lockdown measures all over the world, have taken their toll on businesses in every single sector. Now those restrictions are easing, and those businesses are looking to bounce back. That means marketing has never been more important.

How can a marketing agency help your business grow
Giles Taylor writes for W/Brand Design Blog
Giles Taylor, August 08, 2021

Digital marketing is one of the most effective forms of marketing, especially when combined with traditional techniques. As a society, our lives are becoming more and more online. More of your potential clients than ever before are using smartphones, the internet, social media, which means they may be more reachable on these mediums than they would be through other types of advertisement.

But digital marketing can be a bit of a minefield, and that’s where agencies come in. Agencies hold unique experience and valuable expertise in all aspects of digital marketing. And when it comes to establishing your brand online, it’s important to do it right. Working with an agency can establish your unique branding, grow your business digitally, and may well result in a much higher overall ROI.

Creating a brand identity

Your brand identity is the core of your business, so it should be at the core of your marketing, too. Establishing your brand identity means getting to the heart of your message, ethos, and mission. It’ll also help you to target your audience, learn what makes you stand out from your competitors, and create clear brand guidelines. Ensuring your brand guidelines and that brand identity is cohesive across all online and offline marketing materials helps your brand to become more memorable, recognisable, and potentially more credible.

Branding is your USP, and it’s pivotal for your business. Yet, many companies don’t have a clear definition of their branding. Agencies can work with you not only to shape this but to ensure it translates into all of your marketing materials.

Content and design

Having a brand identity is a great start. But it’s carefully crafted copywriting and flawless graphic design that makes those marketing materials shine, whether that’s a website, an app, your social media profiles, brochures, videos… or just about anything else that you can think of.

So why choose an agency? Well, the digital world has never been more competitive. Even for B2B companies, standing out amongst the white noise of professionals, people and businesses creating 24/7 streams of advertisement can be difficult. Agencies are experienced, both in what works in terms of marketing, but also in different sectors and the niches which work well for them. In addition, agencies can provide a team of flexible people who can work with various projects, writing and designing the best content for your audience and industry and allowing you to cut through the wall of excess internet.

When one agency is looking after all of your marketing channels, they can ensure consistent branding is relayed. Graphic designers can create professional-looking imagery or video utilising that branding to build credibility. Copywriters will be knowledgeable in SEO and use it to grow traffic to your site. They’ll also have access to premium tools to do thorough, relevant keyword research for your brand.

H2 - Analytics

Agencies should help businesses grow. Their marketing strategies should align with your goals and KPIs. A good agency will deliver those results to you and use analytics to prove that those KPIs are being met. Essentially, they will prove their worth to you - and if their plan isn’t working, they’ll work to devise a new one.

Agencies should offer you bespoke reporting to prove ROI. Without the relevant experience, it can be hard to read what actually works and what doesn’t; enlisting help from the experts is a sure-fire way to ace your marketing strategy. That goes for everything: whether your website is working as it should, the success of digital campaigns, PPC and ads. Speaking of PPC - Pay Per Click - working with an agency is a great way to ensure you’re getting the most for your money. Experienced copywriters and PPC specialists can create paid ads that result in more conversions and, ultimately, more revenue.

Working with an agency is the way to cut out trial-and-error, get more for your money, and help your business stand out in a digital world that has never been more competitive… or more rapidly changing. What’s more, for companies in their earlier stages or start-ups, an agency can help get to the very core of what your business is about.

If your business requires a post-lockdown boost, a marketing agency may be the solution you need. And for those in the software and tech industries, look no further than WithBrand. We specialise in innovative B2B marketing for these sectors, and we’d love to help you build your brand further. If this sounds like you, get in touch, we’d love to meet you.

Giles Taylor writes for W/Brand Design Blog

Giles Taylor

Giles is the founder and creative director for W/Brand. A graphic designer from Reading in Berkshire, UK, he's a dad with two wonderful children who enjoys walking and playing the guitar.  

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