Know The Real Difference Between A Landing Page And A Homepage
Everyone knows there’s a fundamental difference between a landing page and a homepage. I mean, for starters, they should have different information on them. That is just the basics.
You don’t need to get too technical to see why you should take a good look at your strategy for both homepage and landing pages then. If you do, people will be getting to the parts of your website they need the first time, which means lower bounce and exit rates. Because we want people to stay onsite. Simple.
What is a landing page on a website?
If we were to break it down, here are the things you need to remember about landing pages. They are designed first and foremost to increase conversions. Building specific landing pages around certain campaigns or marketing initiatives is a common way of maximising their benefits.
Now, to confuse things a little, you can call any page that a visitor lands on a “landing page.” And although this is not wrong, from a marketing perspective, landing pages are the pages that do this conversion job we talked about. They have a targeted focus, and they are designed to elicit some kind of action.
What is the homepage?
A homepage has a very different function. They are usually the first point of contact someone has with your brand online. Yeah, people may sometimes enter your website for the first time elsewhere, but more often than not, it’s the homepage they get to first.
There are different ways to use your homepage, and this comes down to your brand and business. But in short, they should give people an intro to what your brand is all about and invite them to explore other areas of your website to drill down their queries or pursue a search intent.
It comes down to the customer journey
The two things we’ve outlined here are really just ways of talking about the customer journey. People should be smoothly directed to different parts of your website depending on where they are in this journey.
If there are too many obstacles, say, for instance, an ad with a specific marketing message that appeals, takes them to the homepage, then they have to seek out the actual info they were after in the first place from there, (wow, we’re tired just writing that!) you can see how someone may navigate right back off your website and exit quick smart.
Knowing the difference will increase your clickthrough
If we had to sum up, knowing the difference between these two and how to use them will ultimately increase your clickthrough rate and reduce your bounce rate.
The more targeted and the more relevant your landing page to your audience’s search query, the more likely they are to stick with you. As your main sales tool, it makes sense to ensure that your website is made to maximise opportunities. It’s as simple and as powerful as that.