Let Your Design Branded Infographics Do The Talking

Marketers are always looking for different ways to get their message heard. Combining quick to digest infographics with eye-catching branded designs - look no further than the branded infographic.

Let Your Design Branded Infographics Do The Talking
Giles Taylor writes for W/Brand Design Blog
Giles Taylor, July 12, 2021

It was reported that Brits will spend the equivalent of 22 years, one month and four days of our life online.  

That’s an awful lot of time and an awful lot of content consumed. With more and more brands making their way online, it’s only becoming harder to stand out in the saturated digital landscape. 

This is where design branded infographics can help. Read on to find out what they are, how they can help you cut through the noise and top tips to get designing your own. 

What is a design branded infographic?

The official definition for an infographic is: 

“A visual representation of information or data, e.g. as a chart or diagram.”

But an infographic offers so much more than this. These engaging assets are a collection of minimal yet impactful words, imagery, graphics and charts that break down topics into easy-to-digest information. 

Why should you use design branded infographics?

In this day and age, people are overloaded with information. This makes it harder to get your message heard and means that basic text and image often isn’t enough to get your readers engaging. 

Over the years, infographics have cemented their place on the marketing scene as a way of presenting information in a concise, creative and captivating way. 

So, what are the benefits of introducing them into your marketing efforts? 
  • More engaging and shareable: Grabbing your reader’s attention is often the hardest part. The visual nature of infographics makes them captivating and encourages readers to share them far and wide. 
  • Easier to skim: Infographics are great at breaking down complex topics into easy-to-digest content. This makes them faster to consume, making it more likely for people to read and take action. 
  • Repurpose existing content: You can also use infographics to get more mileage out of the existing content you’ve already put time into creating. Why not summarise that long blog post into a shareable infographic and share on your social channels? 
  • Stand out in the market: Getting your message heard is important. Infographics can help you position your business as a thought leader in your market by conveying your brand’s message in a way that stands out. 
  • Urge your reader to take action: It was found that when call-to-actions are accompanied by visuals, readers are 323 percent more likely to complete the desired action. That’s a whole lot of potential readers to convert!

Another great thing about infographics is that they can be slotted into various elements of your marketing. Whether it’s your social media channels, across your website or as an asset to bring your email content to life. 

7 tips for designing branded infographics 

While infographics are a brilliant asset for your marketing, they can take time to create and they need to be designed well to perform. Following these foundations, you’ll be well on your way to creating a branded infographic that’s right for your business. 

Keep your business goals in mind

Make sure you keep your business goals front and centre. Consider what you’re trying to achieve with this piece of content. Does it fit into your short and long term marketing goals? How does it support what you want to achieve? 

While infographics can be hugely valuable to a business, they can also be a waste of time if it’s not tied into your wider strategy. 

Captivating messaging

Infographics typically have limited text as the aim is to make them easy to skim and digest. Consider the messaging you want to communicate and ensure it’s conveyed in a succinct way that reflects your tone of voice. Condense and cut out as much as you can. This will allow for more room for creative designs and helps you keep your story on track. 

Keep it clean 

Aim to keep the design clear and clean. That means choosing appropriate fonts that are readable and a colour palette that doesn’t impede the design. Stick to your brand’s colours and opt for combinations that support rather than weaken the visual impact. 

Strong visuals

An infographic is a visual asset which means it needs to be visually strong. If you’re using imagery, make sure it’s high-quality and on brand. Icons also fall into this remit. It’s important to be consistent so that people can recognise your brand from your infographic. Choose one style that suits your brand and be sure to stick with it. 

Graphs and charts

Data backs up your claims with something more concrete. Where possible, use stats and figures to support your infographic text and make them more engaging by placing them in graphs and charts. 

Less is more

Infographics are intended to revolve around a single, focused point. Don’t make your infographic a long stream of facts and figures or use it as an opportunity to include tons of wordy copy. 

It’s important to make it streamlined and focused on a single topic so that readers understand the topic at hand as soon as they start reading. 

Logo placement

To capture the attention of your audience we recommend positioning your content first. Research shows that infographics are 30 times more likely to be read in their entirety than blog posts or news articles

As such, logos, links and further information can be placed at the bottom of the infographic. If your infographic has been designed well, your readers will scroll to the end if they want further information. 

Over to you

Hopefully, this insight will help you consider why and how design branded infographics can help your marketing. In the digital world, things change fast which is why it’s so important to keep up to the minute on best practices. Test and learn as you go to figure out what’s right for you. Look for opportunities to keep refining your process and improving your output. 

Fusing brand, content and data together, we can help you develop your brand strategy and style to deploy across your content and marketing materials. Although we’re creatively focused, we’re also results driven which is exactly how your infographics should be too. 

Giles Taylor writes for W/Brand Design Blog

Giles Taylor

Giles is the founder and creative director for W/Brand. A graphic designer from Reading in Berkshire, UK, he's a dad with two wonderful children who enjoys walking and playing the guitar.  

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