The adaptations brands will need to make in 2022

Times are changing, everything is evolving, and for your brand, it’s important to be on top of your game. Adapting to new climates is what staying relevant is all about, and with the complete change the world has faced over the last two years, it’s more important now than ever to keep in the loop.

The adaptations brands will need to make in 2022
Giles Taylor writes for W/Brand Design Blog
Giles Taylor, March 30, 2022

If you’re new to the market or looking to stay on-trend, here are the adaptations your brand needs to make in 2022.

Looking at your environmental impact

Climate change is one of the biggest talking points right now, and during an age of conscious consumption, it’s a factor to be aware of with your brand. You need to look at how sustainable your brand is in terms of reducing environmental costs when doing business.

This can cover many things, including the way you market yourself, caring for your employees is, how your product is being manufactured/delivered and how ethical the service is you’re providing. Sustainability links to resilience. Resilience is all about adapting to the times, and that’s what you want your brand to do if you want to resonate with a modern audience.

Showcasing a more authentic voice

People don’t buy what you do, they buy why you do it, and it’s the same with working with other businesses. They want to work with you because of who you are and what you stand for. This is becoming more apparent today in a more conscious and self-aware world.

Authenticity is what makes brands successful and helps other businesses know who and what they’re connecting with so they can link up with like-minded individuals who share the same values. An authentic voice is what more businesses are putting out there in terms of a marketing strategy through social media, the content they share, and generally, how they showcase themselves online.

Brands need an obvious purpose

The authenticity of a brand feeds into the idea of one having a purpose. Brands should always have a purpose and a reason to exist. However, this meaning is becoming even more significant in 2022. Businesses and consumers like to connect with brands on a deeper level. This means promoting your purpose loud and clear, an important purpose, one that has a transformation about it. It could be a better way to do something or aiding helping the world; the purpose needs to be strong and meaningful in order for your brand to stand out.

Integration is significant

Working with others has never been more important in a world that is constantly evolving. Knowledge is power, after all, and that’s why it’s so significant to co-operate and integrate with other businesses or outsource as much as possible to help work together in solving business challenges. 2022 is a time where the world has never been more integrated and collaborative.

Social media is key for businesses

Social media is the marketing tactic every business should already be a part of as it’s the biggest tool out there these days in terms of reaching and targeting your key audience. The platforms and the possibilities you can do with social media are endless.

Gone are the days where we telephone a company to contact them, we simply head straight for a social media platform and direct message with our query. It’s quick and easy, the way many of us operate in getting the answers we need. Communication is expected to be instant, the way social media platforms are used from one user to the next. You want to be at the forefront of the audience you’re looking to attract and social media will get you there, when planned out the right way.

Short-form video content should be a top priority

This leads us onto video content. Audiences will be very receptive to short-form video content in 2022. We live in an age where people want answers quickly and their attention spans are short, which means to maximise that, you need to be creating short-form videos to get their attention. The popularity of this trend has been seen on Tik Tok with its growth in popularity over the last two years, known as the 4th most popular social media platform in the world. Plus with Instagram introducing their Reels feature shows the impact this platform has had for the wider market.

Wellbeing should be in the forefront of what you do

If the pandemic taught us anything, it taught us how we need to care for ourselves and our minds, and that goes hand in hand with wellbeing. Mental health over the years has finally gained the name it deserves and the importance of it for everyone around us. As a brand, you want to put policies in place that make your staff's wellbeing a priority and how you share that message within your brand values too.

The way we work

Office-based jobs and full-time employment are adapting to the new normal. During lockdowns, many of us have adapted to working from the home way of life and experiencing ownership and more freedom in our job roles, that many employees don’t want to go back to how it was. Due to this change, the future of how people want to work is evolving. Brands that stay on top of working trends and meet the new demands of the workforce will build a strong employee reputation within their industries.

Flatter structure in organisations

What we mean by this, is instead of the traditional pyramid system of the workplace hierarchy, a flattened version so people are viewed on the same level - and therefore, treated as equals, rather than one employee being superior to another. This flattened structure is linked to the flexible workforce idea and being adaptable to industry trends with more input from ‘smaller’ roles in the company.

If you’re looking for guidance in implementing adaptations for your brand, get in touch with us today to find out how we can help you.

Giles Taylor writes for W/Brand Design Blog

Giles Taylor

Giles is the founder and creative director for W/Brand. A graphic designer from Reading in Berkshire, UK, he's a dad with two wonderful children who enjoys walking and playing the guitar.  

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