Top Tips for Generating & Maintaining a Blog When You Are Busy

In today's online landscape, developing an online presence should be a large part of your brand marketing strategy. This can be achieved in numerous ways, including social media and blogging. Blogs can be a vital feather in a business marketing cap, helping to generate new leads, create brand awareness, and drive engagement.

Top Tips for Generating & Maintaining a Blog When You Are Busy
Giles Taylor writes for W/Brand Design Blog
Giles Taylor, December 09, 2022

However, life can be hectic, and it is easy to neglect your blog. For busy people, blogging can be a huge challenge. It gets pushed down the priority list, resulting in your traffic dropping off and your audience becoming disengaged. It’s important to be consistent and post regular articles. But how can you achieve this when you’re pushed for time? Let’s explore some helpful solutions and ideas below.

Try these top time-saving tips for blogging.

How can you make blogging more efficient?

1. Don't wait to be inspired

One of the best writing tips is, "if you don't write unless you're inspired, you're never going to write." This is especially important with blog writing. If you wait until you're inspired, your busy life will keep getting in the way, and your blog will never get written.

It may sound overly simplistic, but one of the best tips for generating a blog is to sit down and write it. Those first few sentences may be the most challenging. But once you've written them, your brain will click into gear, and you'll write a killer blog in no time.

2. Schedule a Time

When managing scheduling, it's important to distinguish between scheduling when your blog posts go live and scheduling a time to write/work on your blog. Of course, both are important to maintaining and generating a blog. However, scheduling helps you find time in an already crowded diary.

Whilst it’s not necessary to wait for inspiration when writing, it's difficult to "just sit down and write", mainly when life is busy. That's where the importance of scheduling comes in.

Each week, dedicate specific time to work on your blog. It doesn't matter if that's writing up a new post, researching new ideas, or refining the SEO; during your scheduled 'blog' time, all you do is blog related. You don't check emails, answer phone calls, or work on other things.

Scheduling a set time for blogging ensures there are no distractions. This is vital, considering it can take over 23 minutes to get back on track following an interruption to workflow. By working to a schedule, you'll be more productive and more able to devote focused attention to creating high-quality blogs that followers will want to read.

3. Make Use of Batching

Don’t forget batching. As the name suggests, batching is working on your blog posts according to specific tasks in batches. Batching is a known productivity hack that helps you save time, be more productive, and stay focused while delivering a higher content standard. As the name suggests, batching is working on your blog posts according to specific tasks in batches.

It's long been said that multitasking benefits productivity, yet we now know this isn't the case. In fact, recent findings from neuroscience have shown that multitasking makes us less productive. The reality is we don’t multitask. We multiswitch very fast. Not only does this leave us exhausted, but it also makes us more prone to errors and generating sub-standard work. By developing blogs in batches, according to a topic, you focus on one thing at a time, enabling deeper concentration and higher quality output.

To batch well, consider what tasks need to be completed for your blog. Then during your scheduled blog time, dedicate time to work on these tasks. For example, if you need to research new ideas, post to social media, and write blog posts. You'll have a set time to work on those things and only those things. By doing this, you'll find yourself cutting down on distractions, becoming more focused, and being much more productive, which means that you'll be far better at generating blog posts, even when you're busy.

4. Research & Preparation

It's no use scheduling a time to work on your blog if you don't know what to put in it. Therefore, researching your topic and audience is vital for anybody with a blog, whether it's for a business or a hobby.

When creating anything for an audience, you must first understand that audience. This is what makes research a crucial tip for any blogger. Think about who your blog is for, what topics they are interested in, and the questions they may want to be answered. Then deliver content that meets the identified needs.

Once you understand the answers to these questions and have outlined a series of blog posts you know will connect with your audience, the next step is to develop the implementation plan.

It is incredibly difficult to stay on track, delivering within agreed timescales without a plan. It is here that preparation is so important. Every one of the previous blog writing tips mentioned earlier will come in useful. However, it goes further than that. You need to prepare an outline for each of your blog posts, a social media plan, and how to further your reach on the internet. By doing this, you will save time because you will know what you need to accomplish beforehand, meaning when it comes to working on your blog, you’ll be ready to work and understand what needs to be accomplished.

5. Never stop generating new ideas

This might be the best tip of them all! Always keep a notebook with you. Or create a note on your phone. We’ve all had moments where we are out and about, and an amazing idea pops into our head, and then all of a sudden, it’s gone. That could have been an epic article. If you keep making a note of ideas when they come to you, before you know it you’ll have a good selection of potential blog titles.

6. Utilise blog and work scheduling apps and tools

There are tons of blogging handy tools out there which will help speed things up and help you get organized! Apps like Monday, Canva, Tweetdeck and Trello. You can create boards and brief out ideas for posts and then book in a time to write and post them! This will help keep you on track. It’s so important to plan things out in your diary so that you actually follow them up. When planning a blog post, book in time to write, post and promote your blog. There are also some helpful blog idea-generation tools you can take advantage of if coming up with ideas is something you struggle with. Having an idea-generation process that you go through can help save time.

By using all of these time-saving tips for blogging, you'll be sure to be generating fantastic brand content and ideas for your blog, even when you're busy.

Giles Taylor writes for W/Brand Design Blog

Giles Taylor

Giles is the founder and creative director for W/Brand. A graphic designer from Reading in Berkshire, UK, he's a dad with two wonderful children who enjoys walking and playing the guitar.  

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